Jonn Hart
Natalie Nunn
Compton AV
DJ Romeo
CannaLaugh
Big Vibe
Celebrating Excellence.
Driving Commerce.
The Counter Culture Awards is the premier B2B awards show dedicated to honoring the most innovative brands, products, and leaders in the counter-culture space. We serve as a vital hub for commerce, connecting industry pioneers, key buyers, and a passionate consumer audience.
The Main Event: IPEC Las Vegas
Las Vegas, May 7, 2026
Join us for an unforgettable evening in Las Vegas as we celebrate the best of the best. The Counter Culture Awards is where the industry’s most respected voices and groundbreaking innovators come together. Experience a night of unparalleled networking, live entertainment, and the most anticipated awards ceremony in the industry.
By The Numbers
3000
Annual attendees
768
Nominees
50
Award Winners
Partner With The Best
Elevate your brand by aligning with the most prestigious awards show in the industry. The Counter Culture Awards offers a unique opportunity to connect with a powerful audience of buyers, distributors, and consumers. Our sponsorship packages are designed to build brand awareness, create lasting connections, and drive real-world results.
The Awards
The Counter Culture Awards recognizes visionaries across every segment of our industry. From trailblazing individuals to groundbreaking products, our awards represent the highest standard of excellence. Discover the brands and leaders who are shaping the future of our industry.
Testimonials
“The CCA was an absolute game-changer. The energy was incredible, and the awards ceremony was a masterclass in celebrating true innovation. A must-attend event for anyone serious about the counter-culture space.”
– Jessica R., Marketing Director
“I’ve been to many industry events, but the CCA stands alone. The networking opportunities were fantastic, and the caliber of the attendees and winners was top-tier. I left feeling inspired and with new connections.”
– Mark T., Brand Strategist
“Attending the CCA opened my eyes to the incredible talent shaping this industry. The event was beautifully produced, and the diverse range of honorees showed a genuine commitment to the counter-culture spirit.”
– Sarah L., Brand Activation Specialist
“As a newcomer, I was blown away by how welcoming and engaging the CCA was. It wasn’t just an awards show; it was a vibrant celebration of our culture. I’m already looking forward to next year!”
– Emily P., Sales Rep
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